Learn how to start a successful blog – from picking a profitable blog niche to building traffic and monetizing your blog.
Starting a blog is easy; turning the blog into a successful one that makes a steady income is where it gets challenging for most beginners.
In this post, I want to share with you some actionable tips that can help you build a successful blog that makes money here in Nigeria.
But before I start…
Who am I?
I am a freelance web developer and also a blogger at EduNgr.com. Just know that I am the guy you can reach out to whenever you need a website, web app or any web-related projects. With that quick intro, let’s dive into the topic of this post.
- What is blogging?
- Why most blogs fail
- What (niche) should I blog about?
- Most profitable blog niches
- How to create a blog
- Steps to grow blog traffic
- How to monetize your blog
1. What is blogging?
I don’t want to assume that everyone reading this post really understands what blogging really is. Hence, let me give you a concise explanation of what blogging is all about.
A blog is just a website that is regularly updated with contents.
Basically speaking, a blog is also a website, but the major difference being that blogs usually have fresh content – articles, videos, images, etc posted on it by the blogger.
That is just what blogging is. With that basic understanding, let’s dive in deeper and look at the nitty-gritty of successful blogging.
2. Why many blogs fail
Ever wondered why most blogs fail? Here are some of the main reasons I discovered many bloggers fail to succeed:
1. Giving up too early
Giving up too early is one of the main reasons most bloggers fail to build a successful blog.
Most beginner bloggers give up too when they don’t see the result they expected coming as quickly as they expected it.
This is especially the case when your primary reason for starting a blog is to make some quick cash. On the contrary, those who understand that building a successful blog takes time (especially if you are a beginner) tend to stay on pushing their blog for a longer time.
The truth is that there is nothing wrong if your motivation for starting a blog is to make money. The point I am trying to make here is that you should not see blogging as a means to make some quick cash.
Also, don’t start a blog just because someone you know is doing it. Try to have a tangible reason for starting a blog in the first place.
2. Doesn’t learn blogging techniques that work
The way most beginners try to do it is this:
- start a blog,
- post tons of content
- hope for the money
But this rarely works these days.
If you think it is about the number of blog posts you might be disappointed to see that you are not getting the result you expected despite how much content you have published in your blog.
3. Not confident enough
So you are bothered that people might laugh at you. Or you think everyone out there knows the topic more than you do.
Make sure to be proud of yourself and what you do and. There are many people out there you can teach one or two things or help
Even the most successful bloggers today started with 1 post, zero views, zero earnings, and zero other things. And for many of them, no success for a longer time than you could imagine.
So, be proud of your blog and add enough confidence to your efforts!
3. How to choose the best blog niche
A niche is simply the main focus of your blog. For example, if you mainly blog about weight loss, then your niche is weight loss.
Before you start a blog you need to ask yourself what you should blog about.
But there is usually a confusion
Choosing a niche usually comes with some confusion for
You keep asking yourself, should I blog about topic A? Or topic B, C, or D? Or maybe I should combine the whole thing.
But don’t worry, I have some tips that will help you find the right niche quickly and get started right away!
When it comes to picking a niche for starting a blog, I have this advice for a beginner:
1. Choose a topic you like
It is difficult to blog about things you don’t like. This is the common sense behind the “follow your passion” advice you hear most of the time.
Because when you are blogging in a niche you really like, blogging will be more of having fun to you than working.
So let me say it again: choose a topic you are passionate about!
2. Is the niche profitable?
The next thing you want to consider is how to make money in that niche. This is very important because I don’t know how many bloggers that just want to blog and doesn’t want to make money from their blog.
So, passion alone is not enough for choosing a niche!
Before you choose a niche, do at least a quick Google search to get ideas about the most profitable niches you can compete in..
But there is money in every niche?
Yes, there is money in every niche. However, some have a higher potential to make money than
3. Choose a niche you have knowledge of
Another thing you need to consider when choosing a niche is whether you have knowledge of the topic or at least you are willing to learn so you will have something to offer your readers
You should know what you are talking about before you can offer valuable content to your readers.
This does not mean that you must be a guru in the topic before getting started, no. But at least have the willingness to learn and so you can have something to give your audience.
4. Most profitable blog niches
Once again, you can make money from any niche if you are good at what you are doing and have a strategy to monetize it. But, I don’t want to leave without any clue at all.
Shown below is the list of some of the most profitable blog niches out there:
- Health and fitness
- Love and relationships
- How to make money
- Digital marketing
Most experts in blogging have also confirmed the above niches as among the best when it comes to making money online.
5. How to create a blog
To create a blog is easy if you are a web developer. But let me guess, you are not a web developer? Don’t worry, I am here for you.
To have your own blog, you need 3 things:
- a domain name,
- web hosting account, and
- a developer to create a professional blog for you (and that developer is me, of course. So, contact me here to get your professional blog)
A domain name is the web address of your website. For example, facebook.com, zestmade.com, twitter.com are domain names of the respective websites.
Web hosting is where your website is housed online so your website can be accessed through your domain name.
I already explained both domain name and web hosting in the FAQ page. You can read that later. So let’s not repeat it here.
But the good news is this: if you don’t want to bother yourself with all those technical stuff about creating a website, domain mane, etc., simply let me create a professional blog for you. So you can focus on other things that matter…
6. How to grow blog traffic
And then comes another key factor that could determine if your blog becomes successful or not – traffic!
What is blog traffic?
Traffic is simply a measure of the number of people visiting your website – say per day, week pr month.
Some blogs have tens of visitors per day, some hundreds, some thousands, etc.
How does blogging success depend on traffic?
The formula for traffic is simple: all things being equal, the more the traffic, the better for your blogging career.
However, it is important to note that more traffic does not automatically translate to more earnings. No no! It doesn’t work that way.
Some blogs that get 100 visitors per day make much more money than those that get thousands of visitors or page views per day.
The bottom line is that how much money you make depends on how you make money, your niche, who is paying you and other factors.
Ways to grow your blog traffic
Now that you know what traffic is, here are some of the techniques you can use to get more visitors to your blog:
Write quality contents
Quality content is one that provides values to your readers. This could be to solve a problem, entertain, or teaches something, etc. The keyword here is value to our readers.
So always have people visiting your blog in mind and always create content they will find useful.
Share your content to social media
Share a summary of your posts on social media and include links to the full post, so people can click on the link and come to your website.
Social media is a very important traffic channel for most bloggers. So, learn to use it well. Start with one or at most two social media of your choice. Example Facebook and Instagram.
Learn and apply SEO techniques
Search Engine Optimization (SEO) teaches you things to do so your blog can get more visitors from Google and other search engines.
Personally, I consider SEO traffic as the best type of traffic.
There are great resources where you can learn how to do proper SEO for your blog. I will provide links to some of those resources before the end of this post.
Build an email list
Perhaps the most effective technique to grow and retain your audience is through email list.
You must have noticed when you visit most blogs they try to make you enter your email address so they can stay in touch with you… forever.
That is the power of an email list.
When you have gathered those targetted emails you can always alert your subscribers whenever you have a new post or product you think they might need.
Share your posts on other websites
I addition to the methods mentioned above, you could share your posts to other websites and draw visitors to your own site.
For example, say you post a comment on another website (on a forum for example) on something that is relevant to one of your blog posts, you can include a link to that post in the comment so readers on that site can follow the link to your blog.
Learn other ways to promote your content
There are many strategies you can use to promote your content and build more traffic. I have listed some of the most effective ones already in this post. But I will also provide you with links to great resources that can help you further.
7. How to monetize your blog
And then comes the money part ☺
So, after all, these, how do I make money with my blog is usually the question.
I will share with you some of the ways successful bloggers make money online. However, understand that this is business and results vary with individuals.
Different blogs can use similar strategies to monetize but while some make much money, others make a “chicken change”.
So, the trick does not fully lie in knowing how to monetize a blog but in knowing how you can do it so it works great for you.
With that said, here are some the most popular ways you can make money with your blog:
1. Sell products or services
Depending on the niche of your blog and your ability to package something useful for your readers, you can make money online selling products or services on your blog.
What can I sell?
Anything. Anything someone would pay for. Here are a few ideas: physical products, eBooks, digital products, etc.
For example, a blogger in a digital marketing niche can land clients that need her digital marketing services through her blog.
You just have to come up with an idea of something to sell.
2. Sell online courses
If you are good at what you do you can as well monetize your blog with online courses or membership programs.
Who will buy your courses?
Well, it’s all about what they stand to gain! In other words, if they value what you have to teach them.
The same reason people buy online courses or eBooks elsewhere applies here: when you have something worth paying for, those who need and value it will pay to get it.
An eBook is one of the most popular ways people make money online. If you can write a content-rich eBook that can help people solve their problems, you are in for business.
Write a great eBook, sell it to your followers and blog readers. They will buy if they trust that you know what you are doing.
4. Affiliate programs
In affiliate marketing, you promote other people’s products and services and earn commission per sale completed through your marketing efforts.
In simple terms, you sell companies or other people’s products and earn a commission per sale.
This is a business that bears little risks because you don’t have to create the product yourself. Step by step affiliate marketing tutorials by Neil Pate; can help you.
5. Google AdSense
Google AdSense is perhaps the most popular way newbie bloggers make money online.
The way it works is that you place Google ads on your blog, whenever a visitor genuinely clicks on the add, you earn a certain amount of money.
The challenge many bloggers face with Google AdSense is that you can’t make any reasonable income from it unless your blog is getting a
To make money online with Google AdSense will depend on the number of visitors to your blog, the niche of your blog and the countries the visitors come from, etc.
6. Sell ad space
A popular blog can make money by selling ad spaces. The likes of Linda Ikeji blog can use this strategy.
How it works is that you allow businesses, companies, etc to place ads on your blog and they pay you for that.
However, to monetize a blog via selling ads space usually works better for big blogs that are getting large traffic.
7. Sponsored posts
If your blog is popular, people will be willing to pay just to publish articles on your blog.
This is just like accepting guest posting but in addition, you charge the person a certain amount of money before he can publish posts on your blog.
Why would anyone pay to publish an article on your blog seeing that many other blogs accept guest posting free of charge? Well, the answer is that your blog has some “authority” and gets the target audience the person is looking for.
And I promised to provide you with some great resources where you can learn blogging techniques that work?
Here are some of those great resources:
- How to craft killer headline for your posts: https://www.locationrebel.com/blog-post-titles/
- How to write great blog posts: https://www.wordstream.com/blog/ws/2015/02/09/how-to-write-a-blog-post
- Grammarly app helps you write better: https://app.grammarly.com
- SEO tutorials by Brian Dean: https://backlinko.com/hub/seo/what-is-seo
- Neil Patel content marketing tips: https://www.youtube.com/watch?v=Q8rN3JKqUc8
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