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How to start a successful blog & make money in Nigeria (2019 tips)

Starting a blog is easy, turning the blog into a successful one and make a steady income is where it gets challenging for many beginners.

Infographic: How to start a successful blog

In this post, I want to share with you some actionable tips that can help you build a successful blog that makes money here in Nigeria.

But before I start…

Who am I?

I consider myself (among other things) a blogger who has attained some level of failure and success in the blogging world; a “webpreneur”, and the guy you can reach out to whenever you need a website, web app or any web related technical stuff. I’m the webmaster at edungr.com, a blog that provide students with quality educational resources and the latest school gist.

With that quick intro, let’s dive into the topic of this post…


Why many blogs fail to become successful

Ever wondered why most blogs fail? Here are some of the main reasons I have discovered many bloggers fail to attain at least some level of success as a blogger:

1. Gives up too early

Giving up too early is one of the main reasons most bloggers fail to build a successful blog.

Most beginner bloggers give up too they don’t see the result they expected coming as quickly as they expected it.

This is especially the case when your primary reason for starting a blog is to make some quick money. On the other hand, it is true that those who blog for other reasons that are not just to make it quick tend to stay on pushing their blog longer.

Of course, this is not to say that money is a wrong kind of motivation for starting a blog, instead, the point I am trying to make here is that you should not see blogging as a means to make some quick cash.

Another category of people who quit blogging too early is those that want to do it just because someone they know is doing it. In other words, you don’t really have a tangible reason for starting a blog in the first place.

2. Doesn’t learn blogging techniques that work

The way most beginners try to do it isthis:

  • start a blog,
  • churn out turn of content and
  • hope for the best

This is wrong!

Eventually you would discover that you are not getting the result you expected despite how much content you have published in your blog.

The problem is that you have failed to learn blogging techniques that really work.

3. Is not confident enough

So you are bothered that people might laugh at you and your blog. You are not even bold enough to share your blog posts on social media or tell anyone you have a blog.


Make sure to be proud of yourself and what you do and. That is how you draw the audience to your blog.

Understand that even the most successful bloggers today started with 1 post, zero views, zero earnings, and zero so many things. And for many of them, no success for a longer time than you could imagine.

So, be proud of your blog and add enough confidence to your efforts!

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What is blogging?

I don’t want to assume that everyone reading this post really understands what blogging really is. Hence, let me give you a concise explanation of what blogging is all about.

A blog is just a website that is regularly updated with contents.

Basically speaking, a blog is also a website, but the major difference being that blogs usually have fresh content – articles, videos, images, etc.

This means that you are blogging when you have a website where you publish content regularly for your audience to consume.

That is just what blogging is, from definition point of view.

With that basic understanding, let’s dive in deeper and look at the nitty-gritty of successful blogging.

What (niche) should I blog about?

Before you start a blog you need to ask yourself what you should blog about. That is called choosing a niche for starting a blog.

A niche is simply the main focus of your blog.

For example, if your mainly talks about weight loss, then your niche is weight loss.

Enter the confusion

But this usually comes with lots of confusion for most beginners.

Many beginners usually get confused when it comes to choosing a niche for starting a blog.

You keep asking yourself, should I blog about topic A? Or topic B, C, or D? Or maybe I should combine the whole thing.

Confusing, right?

But don’t worry, I have some tips that will help you find the right niche quickly and get started right away!

When it comes to picking a niche for starting a blog, I have this advice for a beginner:

1. Choose a topic you like

It is difficult to blog about things you don’t like. This is the common sense behind the “follow your passion” advice you hear most of the time.

Because when you are blogging in a niche you really like, blogging will be more of having fun to you than working.

So let me say it again: choose a topic you are passionate about!

2. Is the niche profitable?

The next thing you want to consider is how to make money in that niche. This is very important because I don’t know how many blogger that just want to blog and not want to make money from their blog.

So, passion is not enough for choosing a niche!

Before you choose a niche, make sure there ways you can monetize the blog and make something tangible as income.

And yes, there is money in every niche

However, what I want you to understand is that indeed, there is money in every blog niche, if you can come up with ways to monetize your blog.

3. Choose a niche you have knowledge or are willing to

Another thing you need to consider when choosing a niche is whether you have knowledge of the topic or at least you are willing to learn the topic so you can have something to offer your readers

You should know what you are talking about before you can share valuable content to your readers.

However, this does not mean you must be a guru in that topic before getting started, no. This is where the willingness to learn comes it.

Always be willing to learn new things so every of your post will have something to teach someone out there.

Most profitable blog niches

Although you can make money from any niche if you are good at what you are doing and have strategy to monetize it, I don’t want to leave without any clue at all.

Shown below is the list of some of the most profitable blog niches out there:

  • Finance
  • Health and fitness
  • Love and relationships
  • How to make money
  • Parenting
  • Self-Improvement
  • Fashion
  • Technology
  • Digital marketing
  • Lifestyle

Note that your niche does not necessarily need to be related to the ones listed above, however, most experts in the blogging world have confirmed the above niches as among the best when it comes to monetizing your blog.

How to create a blog

To create a blog is easy if you are a web developer. Let me guess, you are not a web developer? Don’t worry…

To have your own website, you need 3 things:

  1. domain name for your blog
  2. web hosting account
  3. a developer to create a professional blog (and that developer is me, of course. So, contact me here to get your professional blog)

A domain name is roughly the web address of your website. For example, facebook.com, zestmade.com, twitter.com are domain names of the respective websites.

Web host is where your website is housed online so your website can be accessed trough your domain name.

I already explained both domain name and web hosting in the FAQ page. You can see that later.

The good news is this: if you don’t want to bother yourself with all those technical stuff about creating a website, domain mane, etc., simply let me create a professional blog for you.

So you can focus on other things that matters…

How to grow blog traffic

And then comes another key factor that could determine if your blog becomes successful or not – traffic!

What is blog traffic?

Website traffic is simply the number of people visiting your website… say per day or per week.

Some blogs have tens of visitors per day, some hundreds, some thousands, etc.

How does blogging success depend on traffic?

The formula for traffic is simple: all things being equal, the more the traffic, the better for your blogging career.

However, it is important to point out that more traffic does not automatically translate to more earnings. No way! It doesn’t work that way.

Some blogs that get tens of visitors per day make much more money than those that get thousands of visitors or page views per day.

The bottom line is that how much money you make depends on how you make money, your niche, who is paying you and other factors. More on making money later.

Ways to grow your blog traffic

Now that you know what traffic is, here are some of the techniques you can use to get more visitors to your blog:

Write quality contents

A quality content is one that provides values to your readers.

A quality content that solves problems or proffers a solution, or entertains, or teaches something, etc.

Simply put, create content that are of value to your readers.

Share your content to social media

When you share excerpts of your posts to social media and include link to the full post, people can click on the link and come to your website to read your posts.

Social media is a very important traffic channel for most bloggers. So, learn to use it well. Start with one or two social media.

Learn and apply SEO techniques

Search Engine Optimization (SEO) teaches you things to do so your blog can get more visitors from Google and other search engines.

Personally, I consider SEO traffic as the best type of traffic.

There are great resources where you can learn how to do proper SEO for your blog. I will provide links to some of those resources before the end of this post.

Build email list

Another effective technique to grow your audience is through email list.

You must have noticed when you visit most blogs they try to make you enter your email address so they can stay in touch with you?

That is how to build email list

When you have gathered those emails you can always alert your subscribers whenever you have a new post or product you think they might need.

Share your posts on other websites

I addition to the methods mentioned above, you could share your posts to other websites and draw visitors to your own site.

For example

Say you post a comment on another website (on a forum for example) on something that is relevant to one of your blog posts, you can include a link to that post in the comment so readers on that site can follow the link to your blog.

Learn other ways to promote your content

There are many strategies you can use to promote your content and build more traffic. I have listed some of them already in this post. And I will also provide you with links to great resources that can help you further.

How to monetize your blog

And then comes the money part ☺

So, after all these, how do I make money with my blog?

Good question.

I will share with you some of the ways successful bloggers make money online.

However, understand that this is business and results vary with individuals.

That is why different blogs use similar strategies to monetize their blog, but while some make money, other don’t.

So, the trick does not fully lie in knowing how to monetize a blog but in knowing how you can do it so it works for you.

With that said, here are some the most popular ways you can make money with your blog:

1. Sell products or services

Depending on the niche of your blog and your ability to package something useful for your readers, you can make money online selling products or services on your blog.

What can you sell?

Anything. Anything someone would pay for. Here are few ideas: eBooks, stock photos, digital products, physical products, etc.

For example, a blogger in a digital marketing niche can land clients needing digital marketing services from her blog.

You just have to come up with an idea of something to sell.

2. Sell online courses

If you are good at what you do you can as well monetize your blog with online courses or membership programs.

The way it works is that you will have certain areas or content on your blog that only members who pay subscription fees can access.

Why would anyone give you money for that?

Well, its all about what they stand to gain! In other words, if they value what you have to teach them.

The same reason people buy online courses or eBooks elsewhere apples here: when you have something worth paying for, those who need and value it will pay to get it.

3. Ebooks

An eBook is one of the most popular ways people make money online. If you can write a content-rich eBook that can help people solve their problems or achieve some goals, you are in for business.

Write a great eBook, sell it to your followers and blog readers. They will buy if they trust that you know what you are doing.

4. Affiliate programs

In affiliate marketing, you promote other people’s products and services and earn commission per sale completed through your marketing efforts.

In simple terms, you sell companies or other people’s products and earn commission per sale.

This is a business that bears little risks because you don’t have to create the product yourself.

5. Google AdSense

Google AdSense is perhaps the most popular way newbie bloggers make money online.

The way it works is that you place Google ads on your blog, whenever a visitor genuinely clicks on the add, you earn a certain amount of money.

The challenge many bloggers face with Google AdSense is that you can’t make any reasonable income unless your blog is getting good amount of traffic.

To make money online with Google AdSense will depend on the number of visitors to your blog, the niche of your blog and the countries the visitors come from, etc.

6. Sell ad space

An popular blog can make money by selling ad spaces. The likes of lindaIkeji blog can use this strategy.

How it works is you allow businesses, companies, etc to place ads on your blog and they pay you for that.

However, to monetize a blog via selling ads space usually works better for big blogs that are getting large traffic.

7. Sponsored posts

If your blog is popular, people will be willing to pay just to publish articles on your blog.

This is just like accepting guest posting but in addition, you charge the person a certain amount of money before she can publish posts to your blog.

Why would anyone want to pay to publish an article on your blog seeing that many other blogs accept guest posting free of charge? Well, the answer is that your blog has some “authority.” You have a popular blog with the target audience she need.

Useful resources

And I promised to provide you with some great resources where you can learn blogging techniques that work?

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Here are some of those great resources:

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