How to Start a Profitable Mini Importation Business in Nigeria in 2021 (11 Things to know)

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Starting a profitable mini importation business in Nigeria is not difficult. Thanks to the Internet, what you need is your smartphone or laptop, little cash and of course, some business acumen.

Let me share with you the steps to start a lucrative mini importation business in Nigeria in this article. And, above all, what you’ll need in order to succeed at it.

I do hope you’ll read with rapt attention.


  1. Overview of the Nigerian Mini Importation Business
  2. How much does it cost to start a mini importation in Nigeria?
  3. Getting Started with Mini Importation Business In Nigeria
  4. Finding a Reliable Supplier to Buy From
  5. Paying For Your Products
  6. Avoiding Fraud or Scammers
  7. Receiving your mini-importation goods in Nigeria
  8. Marketing Your Products
  9. Selling Your Products (at a profit)
  10. Profitable importation business ideas in nigeria
  11. Conclusion

Overview of the Nigerian Mini Importation Business

Before we go any further, it’s critical that we understand the basics of this entrepreneurship adventure. What exactly is the importation business?

As the name implies, the importation business simply entails purchasing products from other countries at a low cost and reselling them at profit. It’s just buying and selling while optimising for gains.

As for mini importation, it does not always imply small importation. It all depends on how much money you have in your pocket.

Which brings us to the question:

How much does it cost to start a mini importation in Nigeria?

It doesn’t cost much but it depends on what you want to import. With as little as N50,000 you can start mini importation business in Nigeria.

Yes, with as little as N50,000, you can begin making a profit from your mini importation business if things work out for you fine. All you need are the right tools and the right information on how to make your business work so you can go about it the right way.

You can import products worth up to N10 million and resell them for a profit. At the same time, you can buy products for as little as N50,000. So, it all depends on your pocket.

Getting Started with Mini Importation Business In Nigeria

Resources You’ll Need to Start a Profitable Mini Importation Business

You most likely already have all you need. And if there’s something you don’t have, it is definitely not something that will be hard to get. What you’ll need to start with include:

  • Some money to start with (any amount from 50,000 would do)
  • A mid-range mobile phone or laptop/personal computer. 
  • Internet connection
  • Your valid email address you have access to.
  • A valid and traceable home address where the items you order can be posted to.
  • A US bank account which you can get with Payoneer (It’s absolutely free, and also not in all cases)
  • A PayPal account to buy your products (not in all cases though)
  • Facebook or Instagram Account (for marketing). Here’s how to set one up.

With these, you can start your mini importation business in Nigeria. My favourite part of this business is how 90% of all you need to do can be done from either your PC or mobile phone. So, you wouldn’t be wrong to call it an online business.

With effective marketing, you can have orders that match what you are importing. I believe that you can make some good profit monthly from the comfort of your home with a mini importation business but like every other business, no one can guarantee your success because there are risks in every business.

Let’s take steps further…

Sourcing For Products

The first step in starting this journey is to find a product to sell. Here’s what you need to know. The majority of the suppliers’ websites that Nigerians buy from are based in China.

You’re probably wondering, “Why China?” China, on the one hand, is the world’s leading source of hot and fast-selling products. It is quite the international warehouse and even manufacturer.

This is despite that some people assume that any products from China are of inferior quality.

Take a look around you; I’m willing to bet that 80% of the products you see are manufactured and/or assembled in China. television, phones, generator, freezers, and even popular Apple products are all coupled in China.

Am I saying they don’t produce inferior products? Of course not. However, very little can be done about if the Nigerian government failed to raise or monitor products standards.

Websites to order mini importation products

I recommend a few popular China-based websites that are extremely helpful in this regard. They are as follows:

What you need to do now is go to the above-mentioned websites and sign up for an account. Also, be sure that you confirm your registration.

It’s not difficult; if you have ever created a personal Facebook (or similar) account, you should be able to create one with these as well.

After completing the registration process, search around the website for products that you can buy and resell in Nigeria.

Other Websites for Mini Importation in Nigeria

If the first options is not realistic, then maybe you should explore other options such as This might actually not be as cheap as sourcing from China. Have that in mind.

Jiji allows you to find wholesalers in Nigeria who are willing to sell you products at a low cost. You’ll be surprised at how much products cost on JiJi compared to how much they cost on Jumia and Konga.

If you know your way around the website, you can get products for a lot less money on JiJi.

Finding a Reliable Supplier to Buy From

This is possibly the most critical part, and it should not be done anyhow.

Some sellers or suppliers are unconcerned about shipping substandard goods to Nigeria. Instead of becoming a victim of this, there are ways to outwit them:

User feedback

One of such ways is by assessing user feedback.

Before making a purchase from any supplier, make sure to check their feedback score and rating. You can always read customer reviews on the product you are about to ship. You’ll find the reviews as you scroll down below the products.

Seller feedback score

You can check the Aliexpress seller feedback score (example)

This method, simple as it sounds, will aid in separating the good from the bad suppliers.

The feedback rating is a powerful tool designed to keep customers from purchasing counterfeit goods. You can also check to see if the supplier delivers on time.

The ratings typically range from 0 to 100% and from 0 to 5-star reviews. I recommend that you always aim for a rating of 90% or higher and at least four stars.

In addition, always read through the product description. Examine the delivery options; free shipping is always a good option if you’re willing to wait.

Also, before you ship the products, double-check the seller’s guarantee. All of these are typically located at the bottom of each product page.

Paying For Your Products

This used to be a barrier to getting into the importation business in the past. This is due to the fact that there are no simple methods of payment; it used to be a lengthy process.

However, thanks to the internet, everything is now simple. You can pay for products in the United States or anywhere else in the world from the comfort of your own home in Nigeria. It’s as simple as that.

There are several ways to pay for your products, but they vary depending on the supplier. Some suppliers accept Mastercard or Visa card payments, while others accept PayPal or Alipay.

Avoiding Fraud or Scammers

You might wonder, “What if I pay and never receive my products? Or I pay and then discover that the product differs from the description on the website?”

All of these are legitimate concerns. These websites have some safeguards in place to protect their customers. It is also known as “Escrow” or “buyer’s protection.”

Escrow, also known as buyer’s protection, is a measure implemented by websites to protect both buyers and sellers. Here’s how it works:

Instead of paying directly to the seller’s account after you’ve purchased the products you want to ship, the escrow withhold the funds.

The funds will be released once you have received and confirmed that the product is exactly what you ordered.

In the unlikely event that your product differs from what you ordered, you can fill out a “Dispute Form” and your money will be refunded.

Of course, I’m not saying it’s completely risk-free, but it’s unlikely that a situation like this will arise.

Receiving your mini-importation goods in Nigeria

home delivery service

There are two ways to get a product delivered. These are:

Free Shipping – This is usually slow (ranging from 14 to 60 days), but increases profits. Also, most of the time your product gets delivered between 20 and 30 days. China Post Air Mail or Hong Kong Post services are the two available service providers you can choose from.

Premium Shipping – DHL, EMS, and FedEx are commonly used for premium delivery. Although it may be more expensive than free shipping, it is always faster and more secure. (Three to five days)

While free shipping is convenient, it is important to note that tracking may not be as precise as premium shipping.

Furthermore, whenever you use free shipping, you should always include your phone number.

This is due to the fact that they are always delivered to the post office closest to you. This way, you will be notified as soon as your shipment arrives.

Additional Tips to Save on Shipping Costs

Play around with dates

It goes without saying that prices will always fluctuate depending on the date and season. When it comes to product delivery, faster means more money, while slower means less money. So, play around to save some money.

Get rid of any excess packaging

Following your first delivery, go through your shipment and identify any unnecessary packages that you can avoid the next time. This will aid in the reduction of the size and weight of your products.

Marketing Your Products

brown framed eyeglasses
Photo by Dominika Roseclay on

Nobody will be aware of your products unless you take them to them.

It is one thing to successfully order your product; it is quite another to successfully market it. You have to be smart in marketing and up to date.

Here are some channels you can use to market your products:

  • Social media like Facebook, Instagram, Twitter, etc.
  • Word of mouth
  • Referrals
  • Handbills or flyers publicity
  • Other online marketing such as blog, etc.
  • Supplying to retailers

As you can see, there are several ways you can choose to market your business but for the sake of this post, let’s me give you a few tips about marketing on social media because it perhaps the most powerful channel.

As someone who rarely goes out, I prefer to do everything on the internet. So, how exactly do you market your products on the internet from the comfort of your home?

The answer lies in social media marketing

Facebook, Instagram, YouTube, Twitter are both thriving marketplaces that will never be depleted.

Look for Facebook groups in Nigeria that are related to what you’re selling and contact the page’s admin to have an ad about your product posted for you.

Create an Instagram page for your product and grow your followers. You’ll be amazed at how many free sales you’ll make without running paid ads.

Selling Your Products (at a profit)

The goal of a business that seeks profit is sales. This is the most crucial aspect of your business. Once you’ve started employing your marketing strategies, you can expect potential buyers to flock to you if you’ve done a good job.

Tip: You don’t necessarily need to create an online store, but if you need it, contact me and I will do that for you at affordable cose.

If you’re not using an online store to collect money, then the delivery service person can help you with the collecting money part. You’ll need to work with a courier agent for delivering orders to your customers. This agent delivers your product and collects your money on your behalf.

Some of the courier agents you can check out include:

Alternatively, do a quick Google search for logistics companies in Nigeria or your specific city.

Best products to import from China to Nigeria for mini importation business

One major ingredient to a profitable business is finding your winning products. Those hot products that’ll find a ready market and sell fast.

Obviously, importing the right products that you can sell fast at profit will be very important for the success of your business.

While I can’t guarantee with 100% accuracy which are the right products for you to sell, because the seller, location, and other factors will detaerming which are best for you, here are the list of products you can consider… Just some ideas:

Products ideas for your mini imprtation business

  • Body creams
  • Lipsticks
  • Footwears
  • Hair creams
  • Eye lashes
  • Eye shadows
  • Nail extensions
  • Nail polish
  • Perfumes
  • Bathing soap and oil
  • Hair sprays
  • Body sprays
  • Smartphones
  • Power banks
  • Smart watches
  • Ear phones
  • Laptops
  • Memory cards
  • Screen guards
  • Cameras
  • Phone screens
  • Scanners
  • Dish washers
  • Inverters
  • Toys for kids
  • Cookers
  • Bedding
  • Bathroom accessories
  • Musical instruments
  • Sports/fitness items


Did you get helpful information so far in this article? I bet you did. Starting a lucrative mini importation business in Nigeria is actually straightforward and many people are already doing it.

The information I’ve shared so far are what I believe can help to get you started the right way. You’ll have other questions along the way definitely but, get started if you want to do this business!

You can also take a look at some of the most lucrative small businesses to start and make profit.

Finally, the internet is full of information, so, don’t limit yourself when you don’t know the next step to take. There are other great online resources that provide their own tips to help you succeeed. in mini importation business.

Wishing you success as you take the bold step!

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