Google AdSense is one of the easiest ways to make money online even if you are getting started with online businesses or you are already a pro.
What is Google AdSense?
Google AdSense is a program run by Google (as you might have guessed) that allows bloggers and other content publishers to serve (display) advertisements on their blogs or websites and get paid by Google when visitors (to the blog or site) interact with the ads in certain ways.
Is AdSense difficult and complicated? Not at all! It is very is easy to sign up for AdSense and integrate it into your website.
The AdSense ads you can place on your blog include text, image, video, or interactive media ads.
Ads are served automatically by Google after you set things up. Google has a way to serve ads that are targeted to your site content and audience.
Now let’s get started with how you can start making money with AdSense. But if you care more about formal definitions, see Wikipedia article on AdSense.
While it is easy to make money with AdSense, it is also worth mentioning that making a tangible amount of money (say $200 and above) with the program is not so easy. It requires techniques and hard work.
Here I want to help you get started.
In this post, I will explain to you how to go about getting these things done the proper way.
1. Start a professional blog
The first step to making money with AdSense is a blog. You need a blog where you will place the ads. There is also a similar AdSense program for YouTube. That is if you are making YouTube videos you can also monetize the videos with AdSense. If you are into YouTube videos, see AdSense guide for YouTube.
To start a blog is easy. All you have to do is pick a profitable topic (niche) that you like, create a blog (you can start with a free blog if you don’t have money), start posting good content on that topic.
It doesn’t matter if you get started with a free blog or paid one, AdSense is available for both.
I already have a comprehensive guide on how to start a successful blog. Please read that so I don’t end up repeating the same content here.
After you have your blog up and running, you need to give it a little time so you have some content on the blog and at least a handful of people visiting your blog.
How much traffic do you need to get started with AdSense?
There is no fixed minimum limit on the number page views or visitors your blog should be getting before you can apply for AdSense, but personally, I would suggest at least 100 page views per day.
Also, note that how much you make does not necessarily depend on how many people that visit your blog but on a number of things, including:
- whom your audience is
- where your audience comes from (if they come from the USA, Canada, Australia, the earning are usually many times higher).
- your blog niche (some niche make more money than others)
- number of visitors (already mentioned)
How to grow your blog traffic
Traffic refers to the number of visitors your blog gets.
The effective steps to grow your traffic is to create quality contents that are useful, make your website fast because no one likes a slow website, share your posts’ summary with the links on social media so people can click on the links and visit your blog, explore other techniques that will help you attract visitors your blog.
All these and more are what I covered in how to do effective SEO for your blog. Please do read that later to have a strong foundation.
3. AdSense account
Now that you have a blog and it is getting a sizeable amount of traffic, it is time to think about the money.
To get started, you need to signup with Google AdSense. Interestingly AdSense is free. Google is not asking you to pay for anything.
To create an AdSense account, you need just two things
- A Google (Gmail) account
- Your own content (in this case your blog content)
If you don’t have a Google account, simply head over to Google Gmail to get one for free. Since you have a blog and content, condition 2 is met, next is to create AdSense account:
How to create your AdSense account
To create your AdSense account, follow these steps:
- Visit https://www.google.com/adsense/start.
- Click Sign up now.
- Enter the URL of the site that you want to show ads on.
- Enter your email address.
- Choose whether you’d like AdSense to send you tips on how to optimize your ads.
- Click Save and continue.
- Sign in to your Google Account.
- Select your country or territory.
- Review and accept the AdSense Terms and Conditions.
- Click Create account.
You’re now signed in to your new AdSense account.
How to activate your AdSense account
After you have signed up, you need to:
- connect your website to AdSense,
- enter your payment address details
- verify your phone number
Afterwards, the AdSense team will review your website to check it complies with the AdSense Policies (which you should read here: AdSense Progam Policies).
Finally, AdSense will email you when your account is fully activated. If not approved, they will also let you know via email.
Note that the entire process of verifying new AdSense application usually takes less than a day, but sometimes take longer.
How to make sure your AdSense account is approved
Some people have seen their application not approved by the AdSense team. This rarely happens but to make sure your account gets approved:
- Make sure your blog offers valuable content
- Do not do “copy and paste” blog
- Make sure your blog looks nice. Usually, the simpler the better. No unnecessary animations, colours, etc. Those look childish and make your site look unprofessional.
4. How to display AdSense ads on your blog
There are different ways to display AdSense ads on your site. Let’s do some manual placement in this example.
1. Log in to your AdSense
Login to your AdSense account at google.com/adsense with the email address you used to signup for AdSense.
2. Create a new Ad Unit
Click on Ads > Ad Units > New Ad Unit:
3. Select Ad type
There different types of ads you can choose from. For now, let’s choose the Text & Display Ad. So, select it:
4. Give the ad a name
Enter any name you wish to give the ad. It is just for reference purposes. I entered “ZestMade Text & Display Ad 1“. So enter anything that makes sense to you
Leave other things the way they are. That is:
- Ad size: “Responsive”
- Ad type: “Text & display ads”
Click “Save & Get Code”. Then copy the code AdSense will show you.
5. Paste the AdSense code in your blog
Copy the AdSense code for the ad unit you just created and head over to your blog and paste the code anywhere you want the ads to appear.
However, do not manually paste the code inside blog posts. This is a very difficult way to do it. Instead, use plugins and widgets that automatically insert the ads into your content.
For this purpose, you can use Ad Inserter plugin which is what I use on my AdSense monetized blog. You are free to search and install other plugins you like as well. There is a handful of them and they are free.
5. AdSense techniques
Here let’s look at AdSense techniques that will help you maximize your earnings.
How and where you place your ads, the ad sizes you use and a couple of other things will affect your AdSense earnings.
Best performing ads sizes
In most cases, you want to use responsive ads (like we used in the example above). But if you want to use ads with a fixed size (width and height), the following ad sizes have been rated best performing in terms of revenue potentials:
- The Medium Rectangle (300×250)
- Large Rectangle (336×280)
- The Leaderboard (728×90)
- Half Page aka Large Skyscraper (300×600)
- Large Mobile Banner (320×100)
- Mobile Leaderboard (320×50)
WPBeginner has more details on ad sizes performances.
Best AdSense placement positions
Where you place your ads matter.
1. Ads above the fold
Generally, ads that are placed above the fold (at the top of the page) have the potential to earn more than ads the user will have to scroll down the page before they can see them.
However, it results in bad user experience to place ads above the fold such that it covers the screen and the user will have to scroll before seeing the main content of the page.
Do not let the above the fold ad cover the entire screen. Great user experience first. If you want ad above the fold, make sure it doesn’t take the entire screen:
Google also frown at ads placed above the fold and advise you show off your content first.
2. Ads Within Content
Another great place to show ads is within your content. this can be after a couple of paragraphs, in the middle of the content or just before the last paragraphs:
3. Ads in the sidebar
Another good place to show ads in the sidebar. This is an ideal place for banner ads:
It is good to make money with your blog, but don’t make it all about money or AdSense. Always put the user first and make sure to offer your audience value for their time.
Also, make sure to follow AdSense best practices and don’t do anything that will make Google suspend your AdSense account.
Finally, if you need a professional blog or website, let me create one for you. I am professional and affordable.
Wishing you more money!