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10 Successful online business ideas in Nigeria 2021

Discover some of the best online business opportunities in Nigeria currently, find out the most lucrative online business ideas that are genuine, which other smart entrepreneurs and “webpreneurs” in Nigeria are using to make money.

If you are a beginner or don’t know where and how to get started, this post will give you the ideas you need.

*** While getting some business ideas is great, don’t forget to see the beginners guide on how to make money online in Nigeria.

Top 10 genuine online business ideas in Nigeria

  1. Digital marketing
  2. Blogging
  3. Freelance jobs
  4. E-commerce
  5. Graphics design
  6. Web design and development
  7. Online tutoring
  8. App development
  9. Affiliate marketing
  10. Email marketing

Digital marketing

Most businesses want to reach their target customers through digital media, especially web platforms like social media, search engines, websites, etc.

You can become an expert digital marketer who helps businesses reach their target customers. What you have to do is to pick digital marketing courses and learn to do it effectively.


Blogging is one of the best online businesses out there. A successful blog generates a relatively steady income when compared with most other online businesses.

There are many ways to monetize a blog, including Google AdSense, affiliate links, sales of eBooks and other digital products, sales of courses, etc.

To get started making money as a blogger, I highly recommend you read this guide on how to start a successful blog that makes money online.

Freelance jobs

Freelance jobs are the choice of many entrepreneurs online in Nigeria.

There are different ways you can land freelance, jobs, including from social media, word of mouth, online marketplaces where you can offer different kinds of services and get paid (eg. fiverr.com, freelancer.com, upwork.com, etc.

Services you can offer as a freelancer are unlimited. Be it article writing, graphic design, tutoring, web development, video and animations, and so on and so forth there are just many options available for a serious freelancer.


On the other hand, you can choose to open an online shop (e-commerce website) where you sell certain types of products.

Your e-commerce business mustn’t be as big as Jumia or Konga. You can target your city alone, or pick a specific product where you have some competitive advantage.

Graphics design

As a graphic designer, your business/job include logo design for brands/businesses, banner design, business cards, and other graphical assets that are high on demand.

To get started with graphic design you can visit freelance websites and hunt for clients there. You can also set up your own business website where you connect with potential customers who might need your services.

The great thing about running a graphic design business is that it is location independent. You can do the work from the comfort of your home and send it to the customer wherever she is.

Web design and development

Most businesses need an online presence to stay relevant, beat the competition and make more profit. Interestingly, this trend is expected to continue.

As a web developer, you build websites and other related web stuff for businesses that need it. Services to offer to include business websites, blogs, online shop (e-commerce) websites, portfolio sites, landing pages, WordPress development, etc.

Online tutoring

Learning has gone digital. You can teach what you know online and get paid for it.

For example, you can teach a specific subject you know very well to students. Or teach a skill that you have.

Another example, let’s consider a business coach. A business coach help especially newbie entrepreneurs start by teaching them how to start and run a successful business.

If you have a wide experience in starting a business, or you are an experienced entrepreneur, you lend yourself as a go-to person when it comes to planning and launching a business; help newbie entrepreneurs plan and launch their businesses.

App development

Many businesses and organization want to have their own mobile app. Apart from developing mobile apps for such clients, you can also come up with an app that can fetch you money.

So being an app developer leaves you with different options for making money.

Affiliate marketing

Affiliate marketing is a business model where you (the affiliate) promote other people’s (merchant) products and services so you can earn commissions from sales completed through your efforts. Marketing skills are essential here.

Simply put, you promote other people products and get paid a commission when someones buy any of the products through your affiliate link.

Email marketing

The idea here is to build a large email list of the target audience and sell something to them.

One of the easiest ways to build an email list is through a blog.

With such a targeted email list, you have a channel for reaching out to your customers or potential buyers.

The awesome thing about building an email list is that it helps you “own the customers.” Now you can repeatedly send them your offer without going through the same process of trying to get their email address.

Note: If you need email integration for your website or blog, or a new website or web-related stuff, simple Contact me here

Things to note

Note that building a successful online business requires patience, time to learn, and business sense. Don’t be so much in a haste to quit, don’t expect to make some quick magical cash and, don’t forget that good thing don’t often come so easy.

Here is one more thing I want to point out here about starting an online business:

Online businesses are just like every other kind of entrepreneurial adventure with the major difference being that online businesses are done over the Internet without the need for a physical store, office or shop.

The implication of this is that starting an online business requires proper planning (just like any other business). So, do not take online business as an unserious thing.

In other words, your online business may require a business plan, market research, survey, capital investment, etc. It all depends on the type of business and how you want to get started.

Another important thing to understand is that how successful your business becomes will largely depend on your business planning and execution.

Finally, note that the Internet is not a place where people make quick money as some people think. It takes hard work, persistence, consistency and time to succeed.

Wishing you success!

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