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5 Steps Keywords Research (Google + Keywords Planner)

Google Keyword Planner
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Learn how to find perfect keywords for your website content and blog posts using a combination of a few powerful SEO keywords research tools.

Google Search
Google Search


  1. Why do keywords research
  2. Get keywords suggestions
  3. Finding relevant keywords
  4. Picking the best keywords
  5. Final tips

Why do keywords research

Among the secrets of effective SEO techniques is to include the right keywords in your content, at strategic positions like the post title, the meta description, heading and other places in your content where the keywords would fit in naturally.

Having the right keywords in your content boosts the chances of ranking that content (page) high on Google and other search engines.

However, to use the right SEO keywords in your post you should be able to find/know those keywords first.

The good news is that there are many tools you can use to discover relevant search terms people use on search engines that are related to the content you want to work on.

In the next steps, let’s use Google Keywords Planner tool to demonstrate how to do keywords research just some minutes of your time to find juicy SEO keywords that will help you optimize your post and boost its chances of appearing on the first pages of search engines.

2. Get keywords suggestions

The way Google Keywords Planner works is that it expects you to give it a clue about the topic/keywords you want to research. Once you have given it a few ideas it will give you more keywords in addition and other important information.

What is your content?

In this example let’s assume your blog posts is on the topic makeup. But then you want to know the search phrase people use when searching for content related to makeup.

Get few related keywords with Google Related Searches

There are different tools you can use for this but let’s use Google to get some related keywords.

By the way, related searches are those keywords Google shows you at the bottom of the page when you search for something.

Go to Google.com and enter a search for something related to the content you are working on. For example, let’s just search for “makeup”:

Google Search
Google Search

Then scroll down to the bottom of the Search Engine Result Page (SERP) to see the related searches (keywords). Something similar to the image below:

Google SERP Related Keywords
Google SERP Related Keywords

Copy all the related keywords shown at the bottom of the page and let’s head over to Google Keywords Planner.

3. Finding relevant keywords (with Google Keyword Planner)

What we did in the previous step was to get some keywords we can use to tell the Google Keyword Planner what we are looking for.

So , let’s do it:

  1. head over to Google Keyword Planner,
  2. click “Go to Keyword Planner” and
  3. log in with your Google (Gmail) account if you are not already logged in:
Google Keyword Planner
Google Keyword Planner

Paste the keywords ideas and search

Now paste the keywords you copied from the step above and click “GET STARTED”:

Keyword Planner Get Started
Keyword Planner Get Started

On the next page that loads up Google will show you tons of keywords people use to search for things related to makeup:

Google Keyword Planner
Google Keyword Planner

4. Picking the best keywords

In the result, you will notice there are tons of other keywords this tool is showing us. Also, you see columns like

  • relevant keywords
  • average monthly searches
  • competition
  • top of page bid

Before using the keywords, here is a summary of what each of the columns in the result mean:

Keywords (by relevance): this is simply the keywords you entered in the tool and all other keywords that are related to it.

Google has billions of data on what web users search, so it is easy for them to suggest relevant keywords.

Average monthly searches: the average number of searches the corresponding keyword gets, based on monthly range. This shows approximately how many times people use the specific keyword in there searches.

Competition: this shows how competitive the keyword is in Google ad placement. In other words, it is tells how much people are targeting this keyword using Google ads.

Competition can be low, medium or high. If it is high then there are many people competing/targeting the keywords using ads; if low then there are fewer people. Medium is, of course, neither low nor high.

Top of page bid basically shows how much advertisers have paid (to run ads) for the keyword. This will concern you more if you want to run ads or you make money with AdSense and want to know which keywords have high CPC.

Relevance is important!

Now with that basic understanding of Keyword Planner and tons of keywords to work with, the next thing we want to do is to pick the right keywords.

Since we are interested in finding the most relevant keywords, make sure the active column is Keywords (by relevance), this way the keywords at the top are the ones most relevant to what we are looking for.

If you click on any other column (to make it active) the keywords will be sorted based on that column.

For example, when you click on Average monthly searches then the keywords will be sorted based on the number of searches they get. Unfortunately, the most popular keywords don’t mean the most relevant keywords. So don’t go for the number if they are not most relevant.

5. Final tips

It is important I point out that this is a demo to show you how to do keywords research and not necessarily how you must do it. Please see how to do effective SEO for your website.

Narrow it down

“Makeup” we used to get started in this demo is too broad. A blog post should not be “makeup” but something more specific, for example, “Eyeshadow palette”, “Best makeup brand”, etc.

Also, if you look at the relevant keywords in the example you will see they are too broad. The first keyword there says “makeup tutorial”, the second “eye makeup” and somewhere down are “Eyeshadow palette”, or “Best makeup brand”.

These keywords are wide apart… and seems like primary keywords for separate posts.

So when doing keywords research try to be more specific than in this demo. For example, if you want to write a post on “Eyeshadow palette” then that should be the keyword to enter in Google search as we did in “Get keywords suggestions” above.

Here is a quick demo using “Eyeshadow palette”:




Keyword Planner
Keyword Planner


Keyword Planner
Keyword Planner

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